## Brand Audio Track

"Brighter Together" — brand song · Draft — review before commercial use

📋 Owner-Ready Media Kit

# A1 / A-1 Lighting — Owner-Ready Media Kit

Prepared for: A1 / A-1 Lighting (commercial lighting & electrical service) — `[CONFIRM EXACT COMPANY]`

Named contact (user-provided, unverified): Greg Klein — `[CONFIRM NAME & ROLE BEFORE PUBLIC USE]`

Serving (per public profile of A-1 Lighting Service Co.): Eastern Massachusetts — medical facilities, schools, retail, and businesses

Prepared: 2026-06-07

Status: Ready to use after a short facts check (see Section 14). Everything here is written so a busy service-business owner or office manager can copy, paste, film, and post without an agency in the middle.

> ⚠️ **READ FIRST — IDENTITY & CLAIMS CAUTION.** Two things must be confirmed before *any* of this goes public:

> 1. **Which company this is.** The clearly documented business is **A-1 Lighting Service Company**, family-owned in **Eastern Massachusetts since 1965**, founded by **Leo Cohen**, with **Michael Cohen** listed as President on the official About page. Confirm the target is this company (vs. a different "A1 Lighting").

> 2. **Greg Klein's role.** Public sources do **not** verify Greg Klein as owner. Treat that as user-provided until confirmed. This kit is deliberately written to work whether Greg is the owner, a manager, or simply the contact — it never prints an ownership claim. **Do not add one without confirmation.**

> Also: this kit makes **no specific savings/ROI/percentage claims** anywhere, because none have been measured. Keep it that way until you have real project data.

## 1. Cover note (read this first)

To the A1 / A-1 Lighting team —

Most lighting companies sell the truck roll: a light goes out, somebody calls, you send a tech, you bill the visit. That's a transaction. The real business — the one that's lasted since 1965 — is something quieter and far more valuable: you are the reason the building is never dark. Facility and property managers don't lie awake about a single bulb. They lie awake about the parking lot looking unsafe, the storefront looking closed, the hospital corridor flickering, the energy line on the budget creeping up. That's what you actually solve.

This kit is built around one idea: A1 keeps buildings bright so nobody has to think about lighting again. It's written to be used by *you* — an owner, an office manager, a service coordinator — not by a marketing agency. Pick what's useful. Ignore what isn't. Nothing in here posts itself, spends a dollar, or contacts anyone.

Before anything goes public, run the short facts check in Section 14 (the right company, the right contact name/role, phone, service area, and what you actually offer). Every place we couldn't responsibly guess is left as a `[bracketed]` blank on purpose.

The one rule that makes all of this work: be the maintenance partner the building never has to worry about. Everything below serves that.

— Built for you by Ethan's shop

## 2. Positioning (one paragraph you could say out loud)

A1 / A-1 Lighting is the lighting and electrical service partner that keeps commercial properties bright, safe, and professionally maintained — so facility and property managers never have to. For decades, the work has been the same: keep interior and exterior lighting working, modernize it with high-efficiency upgrades when it makes sense, and handle the outage *before* it becomes the thing a tenant or customer complains about. You don't hire A1 because of an ad. You hire A1 because you want one fewer system to babysit — and a name that's been answering the phone in Eastern Massachusetts since 1965.

The competitor we beat: the one-off "send a guy" electrical handyman with no maintenance relationship, no history, and no plan — the company that shows up after the light's already been out for a week. A1 wins on the three things they can't fake: a track record, a maintenance rhythm, and properties that simply never go dark.

## 3. Who we're talking to (audiences, ranked)

- **Facility managers** (multi-site retail, corporate campuses, property portfolios) — own uptime and appearance, hate surprise outages, value a single reliable vendor they can put on a maintenance schedule. **The core. Most content should point here.**
- **Property managers & commercial landlords** — judged on how the property *presents* and how few tenant complaints they field. Exterior/common-area lighting is their curb appeal and their liability.
- **Schools & education facilities** — reliable, safe lighting is non-negotiable; budget cycles reward efficiency upgrades.
- **Medical facilities** — lighting is part of a trusted, safe environment; downtime and flicker are unacceptable. Reliability is the entire pitch.
- **Retail operators & restaurant groups** — a dim sign or dark lot reads as "closed." Lighting is brand presentation and foot traffic.
- **Office / industrial building owners** — interested in efficiency modernization and lower maintenance overhead.

> Practical note: ~70% of your content effort should aim at audiences #1–2. They control multi-site, repeat, scheduled work — the contracts, not the one-off calls.

## 4. The campaign: "Brighter Together"

One idea ties the whole year together so you're not inventing a theme every week — and it shares its name with the brand song, so the music and the message reinforce each other.

The line: *Brighter together.*

The operating promise underneath it: *The building that's never dark.*

Why it works: It reframes the buying decision away from "fix my outage" toward "partner with us so outages stop being your problem." It's a relationship pitch, not a transaction pitch — which is exactly how multi-site facility and property managers buy. "Together" signals an ongoing maintenance partnership (recurring revenue for you), and "brighter" carries both the literal benefit (light, safety, presentation) and the efficiency-modernization story without making a single unprovable savings claim.

The repeatable action: every job, post, and video ends with a version of the same low-pressure ask — "Book a lighting walk-through." Not "call now, emergency." A walk-through is the front door to a maintenance relationship: it's easy to say yes to, it puts an expert on the property, and it surfaces the work. That drumbeat goes on the truck, the invoice footer, the website, the GBP posts, and the last line of every reel.

## 5. Brand song — "Brighter Together"

You have a finished, original bright pop-rock brand track written for the business.

File: `a1-lighting-brighter-together---8a304130-8189-44aa-bdc1-b275576832cf.mp3` (also embedded on the media page).

### Lyrics one-sheet (for caption / liner / behind-the-song use)

> ⚠️ **NOTE — match before you print.** The lines below capture the song's *theme and structure*. AI-generated vocals can drift a word or two from any written sheet, so **play the track once and match any line you intend to quote word-for-word** before publishing it as the "official" lyrics. Use this as the lyrical *spirit sheet* until matched. (And see the rights note in Section 14 before any paid/broadcast use.)

"Brighter Together" — bright pop-rock, upbeat, optimistic

*Verse 1*

There's a light over every open door,

a sign that says "we're here, come on in."

When the dark creeps up we've been here before —

we'll have it shining bright again.

*Chorus*

We keep it bright, we keep it on,

from the parking lot to the break of dawn.

Through the seasons, through the weather,

your building shines — we're brighter together.

*Verse 2*

Schools and stores and the halls of care,

people trust a place that's lit and clean.

We've been climbing ladders, doing it right,

keeping watch on the in-between.

*(Chorus)*

*Bridge*

Not a flicker, not a fault, not a dark night —

just one call and it's handled right.

Brighter together.

### Where to actually use the song

- 15–30 sec cut as the bed under every reel/short. This is its #1 use.
- Last 5 seconds of every video: chorus line + brand + CTA on screen.
- On-hold message / voicemail tail (a few bars).
- Website hero as a small "▶ hear our brand track" play button — **don't autoplay.**
- A "behind the song" post — a 60-year-old family lighting company with its own song is genuinely shareable in a way an ad never is.
- Do NOT run it as paid radio/TV/streaming-ad audio until the facts check + a quick commercial-rights confirmation is done (Section 14).

## 6. Social posts (copy-paste ready)

Each stands alone. Pair with the suggested visual; none require fancy production. Keep `[phone]` / `[website]` placeholders until the facts check is done.

Post A — The walk-through hook (flagship)

> A burned-out light is never *just* a light. It's a dark parking lot, a storefront that reads "closed," a tenant complaint waiting to happen. Stop reacting to outages — get ahead of them. Book a lighting walk-through with A1 and keep every site bright, safe, and open for business. 📍 [phone]

*Visual: dark-to-bright exterior, or a tech on a lift servicing a fixture.*

Post B — The "never dark" promise

> The best lighting maintenance is the kind nobody notices — because nothing ever goes out. That's the job. Interior, exterior, parking lots, signage — we keep it on so your team can think about literally anything else. [phone]

*Visual: bright, clean exterior at dusk; building looking cared-for.*

Post C — Facility & property managers (the core buyer)

> Managing a property is a hundred small fires. Lighting shouldn't be one of them. Put A1 on a maintenance rhythm and turn "the light's out again" into a problem you simply don't have anymore. One vendor, one call, every site. [phone]

*Visual: property-manager walkthrough, or a multi-site/parking-lot sweep.*

Post D — Efficiency modernization (no numbers, no overclaim)

> Upgrading to high-efficiency LED is one of the most visible ways to modernize a building: brighter, cleaner light, lower energy use, and a smaller carbon footprint. If your lighting still hums and flickers, it's telling your customers the building is dated. Let's talk about what an upgrade would actually look like. [phone]

*Visual: side-by-side old fluorescent vs. clean LED; close-up of a new fixture.*

> *(Note: speak to "lower energy use / reduced carbon footprint" qualitatively — do NOT attach a specific % or ROI unless you have measured project data.)*

Post E — Schools & medical (reliability is the pitch)

> In a school or a medical facility, lighting isn't decoration — it's part of an environment people trust to be safe. Flicker and outages erode that. We keep these spaces consistently, reliably lit, with maintenance that catches problems before anyone walks under them. [phone]

*Visual: bright, calm corridor; clean overhead lighting.*

Post F — Decades of experience (the moat)

> Family-owned and keeping Eastern Massachusetts buildings bright since **1965.** Decades of lighting service means we know what fails, where it fails, and how to fix it without overcomplicating the job. Experience you can put on a schedule. [phone]

> *[Verify the "since 1965 / family-owned / Eastern MA" line matches the exact company before publishing.]*

*Visual: a "since 1965" text card, or a wide shot of a serviced property.*

Post G — Exterior / curb appeal

> First impressions happen in the parking lot, hours before anyone reaches the front door. Bright, even exterior lighting says the property is cared for — and safe. Dark corners say the opposite. We light the part of your building people judge first. [phone]

*Visual: parking lot / entryway lighting sweep at dusk.*

Post H — The single-vendor relief

> Stop juggling whoever's available. One lighting partner who knows your sites, your fixtures, and your schedule means faster fixes, fewer surprises, and one number to call. That's the whole pitch — and it's been working since 1965. [phone]

*Visual: tech with the truck / branded van (with permission), or a tidy completed job.*

## 7. Three reels / shorts (full shot lists + VO + captions)

Each is built to shoot on a phone in under 30 minutes on a real service day. Vertical (9:16). "Brighter Together" as the audio bed. Crucial: always shoot lighting work safely and to code — anything on a ladder/lift, near a panel, or at height must look (and be) properly done.

### REEL 1 — "The building that's never dark" (15 sec) — the flagship

| # | Shot | Direction | On-screen text |

|---|------|-----------|----------------|

| 1 | A dark/flickering exterior sign or lot at night | 2s, moody | "Nobody notices the lights..." |

| 2 | Tech arriving, lift going up, fixture being serviced safely | 3s | "...until they're out." |

| 3 | The new light coming on — dark-to-bright reveal | 4s | "So we keep them on." |

| 4 | Wide shot: whole property bright, clean, open-looking | 3s | "Bright. Safe. Handled." |

| 5 | End card: brand + number + CTA | 3s | "A1 Lighting · Book a walk-through · [phone]" |

VO (optional — or let the song carry it): "Nobody notices a building's lighting — until it fails. We make sure it doesn't. A1. Brighter together."

Caption: The best lighting is the kind you never think about. We keep your sites bright, safe, and open for business. Book a walk-through. [phone] #facilitymanagement #commerciallighting #propertymanagement

### REEL 2 — "One partner, every site" (20–25 sec) — the trust / relationship builder

| # | Shot | Direction | On-screen text |

|---|------|-----------|----------------|

| 1 | `[Owner/coordinator]` to camera by the truck, natural light | "We've been doing this since 1965." `[verify]` | "A1 / A-1 Lighting" |

| 2 | Quick montage: two or three different property types (retail, school exterior, office lot) | keep talking | "Retail. Schools. Medical. Offices." |

| 3 | Tech checking a fixture / panel, competent and calm | the "we catch it early" beat | "We catch it before you do." |

| 4 | Clean LED upgrade close-up, bright result | — | "Reliable light. Smarter maintenance." |

| 5 | Back to `[contact]`, slight smile | "One call. Every site." | — |

| 6 | End card | — | "Book a walk-through · [phone]" |

VO / on-camera script (say it natural, don't memorize):

"We're A1 Lighting. We've kept Eastern Massachusetts buildings bright for decades — retail, schools, medical, offices. Put us on a schedule and lighting stops being something you manage. We catch the problems before your tenants do. One call, every site."

> *[Only say "since 1965 / family-owned" if confirmed for this exact company. If unconfirmed, use "for decades" and drop the year.]*

Caption: One lighting partner for all your sites — interior, exterior, efficiency upgrades, and maintenance that gets ahead of outages. Eastern MA. [phone] #facilitiesmanagement #commerciallighting #LED

### REEL 3 — "Before it goes dark" (15–20 sec) — the useful one

| # | Shot | Direction | On-screen text |

|---|------|-----------|----------------|

| 1 | Close-up: a single fixture starting to flicker / dim | 2s | "See that flicker?" |

| 2 | Pull back: it's one of dozens across a big lot/store | 3s | "Now imagine 40 of them." |

| 3 | Tech doing a scheduled walk-through, checking fixtures methodically | 4s | "A walk-through catches it early." |

| 4 | The fix / fresh bright fixtures across the property | 4s | "Bright before anyone complains." |

| 5 | End card | 3s | "Book a lighting walk-through · [phone]" |

VO: "One flickering light is easy to ignore — until it's forty of them and a customer's already noticed. A scheduled walk-through finds them before they go dark. That's the whole idea."

Caption: The cheapest lighting fix is the one you catch on a walk-through, before it's an outage. Get ahead of it. [phone] #facilitymanagement #preventivemaintenance #commerciallighting

## 8. Google Business Profile posts

For a local commercial service business, GBP is one of the highest-ROI things you can do. Post weekly. Keep it short, always end with a CTA.

GBP Post 1 — Update type

> 💡 Now scheduling commercial lighting service & maintenance across Eastern Massachusetts — interior, exterior, parking lots, signage, and high-efficiency LED upgrades. Get ahead of outages with a maintenance rhythm. Book a walk-through: [phone]

GBP Post 2 — Tip type (gives value, no discount needed)

> 🔦 Free tip that saves facility managers money: one flickering fixture is rarely just one. It usually means a batch installed at the same time is reaching end-of-life together. A quick walk-through catches the wave before it becomes a dark lot. Call to schedule: [phone]

GBP Post 3 — Trust type

> 🏢 Family-owned and keeping Eastern Massachusetts buildings bright since 1965. Schools, medical, retail, offices — decades of lighting and electrical service you can put on a schedule. [phone] *[verify the 1965/family-owned line for this exact company]*

GBP Post 4 — Efficiency type

> ♻️ Still running old fluorescent? High-efficiency LED means cleaner light, lower energy use, and a smaller carbon footprint — and it instantly modernizes how the building reads. Ask us what an upgrade would look like for your sites. [phone]

> *(Keep it qualitative — no % or ROI claim without measured data.)*

> Tip: ask every satisfied facility/property manager to leave a Google review — for a B2B service vendor, a handful of named, specific reviews moves you up the "commercial lighting near me" map more than almost anything else.

## 9. Website copy

### Hero (top of homepage)

> **Brighter together. The building that's never dark.**

> Commercial lighting & electrical service for Eastern Massachusetts — interior, exterior, maintenance, and high-efficiency upgrades. Get ahead of outages, not behind them.

> [ Book a lighting walk-through ] [ Call [phone] ]

### Sub-hero line

> Schools, medical facilities, retail, and businesses trust us to keep the lights on — reliably, safely, and efficiently. Family-owned and serving Eastern Massachusetts since 1965. *[verify]*

### About section (drop-in, ~130 words)

> **About A1 / A-1 Lighting**

> A1 / A-1 Lighting is a family-owned lighting and electrical service company that has kept Eastern Massachusetts properties bright since 1965. We maintain the interior and exterior lighting systems that medical facilities, schools, retail stores, and businesses depend on every day — and we modernize them with high-efficiency solutions that deliver cleaner light and a reduced carbon footprint.

> Our approach is simple: get ahead of problems instead of reacting to them. A regular maintenance rhythm means outages get caught on a walk-through, not on a complaint. Facility and property managers work with us because it turns lighting from a recurring headache into one reliable relationship — one partner who knows their sites, their fixtures, and their schedule.

> *[Verify and add: exact company name, leadership/contact, phone, service area, license/insurance, and the exact founding/family-owned details before publishing.]*

### Services strip (six tiles)

Lighting maintenance & service · Exterior & parking-lot lighting · High-efficiency LED upgrades · Signage & sign lighting · Electrical service · Scheduled multi-site programs

*(Confirm the exact service list — and whether full electrical service is offered — before publishing.)*

## 10. Email & SMS copy (for outreach to facility/property managers & your own list)

> ⚠️ Use these for **your own** customer list or warm prospects. For cold outreach, follow CAN-SPAM / opt-out rules and your own policy. This kit performed **no** outreach.

Email — re-engage / introduce the maintenance program

> **Subject:** Keep every site bright — before the next outage call

> Hi [first name],

> Quick note from A1 / A-1 Lighting. Most properties only call about lighting *after* something's already out — a dark parking lot, a flickering sign, a corridor a tenant flagged. By then it's a complaint, not a maintenance item.

> We'd like to flip that. A scheduled lighting walk-through across your site(s) catches the problems early, keeps everything bright and safe, and gives you one vendor who actually knows your fixtures. We've been doing exactly this for Eastern Massachusetts buildings for decades.

> Worth a 15-minute call? Reply here or call [phone] and we'll set up a walk-through.

> — [Name / title], A1 / A-1 Lighting

> [phone] · [website]

SMS — appointment / walk-through confirm

> A1 Lighting: your lighting walk-through at [site] is set for [date], [window]. Our tech will text when on the way. Questions? Reply here.

SMS — post-service follow-up + review ask

> Thanks for trusting A1 Lighting at [site] today. If everything looks good, a quick Google review really helps a local company like ours: [review link]. — A1 / A-1 Lighting

SMS — seasonal / proactive re-engagement

> Hi [name], it's A1 Lighting. With the shorter days ahead, exterior and lot lighting work harder and fail more. Want us to schedule a quick walk-through before the busy season? Reply YES.

## 11. Print flyer / leave-behind copy (aimed at facility managers)

A one-pager to leave at a property office, hand off after a job, or mail to a facilities contact.

Front:

> **BRIGHTER TOGETHER.**

> **The building that's never dark.**

> A1 / A-1 Lighting — Commercial Lighting & Electrical Service

> Eastern Massachusetts · Family-owned since 1965 *[verify]*

Body:

> Stop reacting to outages. Put your lighting on a maintenance rhythm and keep every site bright, safe, and open for business.

> ✓ Lighting service & maintenance ✓ Exterior & parking-lot lighting

> ✓ High-efficiency LED upgrades ✓ Signage lighting

> ✓ Electrical service ✓ Scheduled multi-site programs

> **For facility & property managers:** one partner who knows your sites, your fixtures, and your schedule. We catch the problem before your tenants do.

> **Book a lighting walk-through:** [phone]

> [website] · [email]

> *Licensed & insured #[verify]*

Back (the keep-by-the-desk version): just the line + CTA, big and clean:

> *The cheapest lighting fix is the one you catch on a walk-through.*

> **A1 / A-1 Lighting — Book a walk-through — [phone]**

## 12. 30-day rollout plan

Realistic for a working owner or office manager. ~20 minutes a day, most days skippable.

Week 1 — Foundation

- Day 1: Run the facts check (Section 14). Lock the exact company name, the right contact/role (incl. the Greg Klein question), phone, service area, and the 1965/family-owned line.
- Day 2: Update Google Business Profile — categories, service area, services, the About blurb, one clean photo. Post **GBP Post 1**.
- Day 3: Drop the new hero + About copy on the website.
- Day 4: Film **REEL 2** ("One partner, every site") on a real service day. One take is fine — competence reads better than polish.
- Day 5: Post Reel 2 to LinkedIn + Facebook/Instagram. Post **Social Post C** (facility managers) anywhere it didn't fit.

Week 2 — Proof & usefulness

- Day 8: **GBP Post 2** (the flicker tip). Post **Social Post B** (never dark).
- Day 9: Text/email 5 recent satisfied facility or property contacts the review-ask.
- Day 10: Film **REEL 3** ("Before it goes dark") next time you do a walk-through or fixture batch.
- Day 11: Post Reel 3.
- Day 12: Post **Social Post D** (efficiency) — pair with a real before/after LED photo if you have one.

Week 3 — Reach & relationship

- Day 15: **GBP Post 3** (trust / since 1965). Post **Social Post A** (the walk-through hook).
- Day 16: Send the "introduce the maintenance program" email to your customer list / warm prospects.
- Day 17: Post the **"behind the song"** — share "Brighter Together," tell people a 60-year family lighting company has its own track. Genuinely shareable.
- Day 18: Film **REEL 1** ("The building that's never dark") — pull clips from jobs already done this week.
- Day 19: Post Reel 1.

Week 4 — Rhythm

- Day 22: **GBP Post 4** (efficiency). Post **Social Post E** (schools/medical) or **G** (exterior).
- Day 23: Ask 5 more customers for reviews.
- Day 25: Post **Social Post F** (since 1965) or **H** (single-vendor relief).
- Day 28: Review what got the most engagement. Do more of that.
- Day 30: Set the ongoing cadence: **1 GBP post/week, 1 reel every 1–2 weeks, 1 LinkedIn post/week aimed at facility managers, review ask after every job.** That's the whole machine.

## 13. Talking points (for the owner, coordinators & crew)

Say these in your own words. The point is consistency, not a script.

For customers / facility managers, on the job:

- "Let me do a quick walk-through before we just swap the one fixture — there's usually a pattern." *(the proactive pitch — your #1 differentiator)*
- "Here's what's failing, here's what's about to, and here's what I'd schedule vs. fix today."
- "Put us on a rhythm and you stop getting the 'the light's out again' calls."
- "If everything's good when we're done, a quick Google review really helps us out."

The brand in one sentence (the elevator pitch):

> "We're the lighting partner that keeps your buildings bright so you never have to think about it — interior, exterior, and efficiency upgrades, on a schedule, across all your sites. Eastern Massachusetts, family-owned since 1965." *[verify the heritage line]*

What we never say (until verified):

- Never state who **owns** the company in public copy until that's confirmed — including any "Greg Klein, owner" line.
- Never quote a **specific** energy saving, ROI, or payback figure without measured project data. "Lower energy use and a smaller carbon footprint" is fine; "save 60%" is not.
- Never promise **24/7 / emergency** response unless that's actually offered.
- Don't claim certifications, licenses, or manufacturer partnerships you haven't confirmed in writing.

## 14. Factual & rights review checklist (DO THIS BEFORE ANYTHING GOES PUBLIC)

A few lines, ~15 minutes. Everything above uses `[brackets]` for exactly this reason.

- [ ] **Right company.** Confirm the target is the documented **A-1 Lighting Service Company** (Eastern MA, est. 1965, Leo Cohen founder / Michael Cohen President per the official About page) — and not a different "A1 Lighting." If it *is* a different company, re-verify every heritage/service fact below.
- [ ] **Contact & role.** Confirm **Greg Klein's** actual relationship to the business (owner? manager? facilities contact?). **Do not print "owner" — or any leadership title — without confirmation.** Public sources do not verify it.
- [ ] **Heritage line.** Confirm "family-owned since 1965 / Eastern Massachusetts" before using it; if unconfirmed for this entity, switch to "for decades" and drop the year.
- [ ] **Contact details.** Phone, email, website, exact service area — dropped into every `[phone]`/`[email]`/`[website]` placeholder.
- [ ] **Services & licensing.** Confirm the six service tiles match what you actually do, whether you offer **full electrical service**, and your license/insurance number before printing it.
- [ ] **No unsupported claims.** Re-scan for any savings/ROI/% figure — there should be **none** without measured data. Keep efficiency language qualitative.
- [ ] **Photos & names.** Only use real job photos and named client references **with permission**. No tenant/patient/student faces or identifiable interiors without consent.
- [ ] **Emergency / hours.** Only imply after-hours or emergency availability if it's real.
- [ ] **Song rights.** Before any paid/broadcast/streaming-ad use of "Brighter Together," confirm you're clear to use it commercially, and match any printed lyrics to the actual vocal.

Once those boxes are checked, this kit is live-ready as-is.

*Built for Ethan to hand to A1 / A-1 Lighting. No outreach, posting, ad spend, or third-party contact was performed. Draft creative strategy; company factual review (especially the company identity and the Greg Klein role) required before public use.*

📅 14-Day Content Calendar
Day 0 — Google Business Profile

#### Now scheduling — commercial lighting service & maintenance

Now scheduling commercial lighting service & maintenance across Eastern Massachusetts -- interior, exterior, parking lots, signage, and high-efficiency LED upgrades. Get ahead of outages with a maintenance rhythm. Book a walk-through: [phone]

Asset: 1 clean photo: a serviced fixture, the branded truck, or a bright exterior

Day 1 — LinkedIn + Facebook + Instagram

#### The walk-through hook (flagship)

A burned-out light is never just a light. It's a dark parking lot, a storefront that reads 'closed,' a tenant complaint waiting to happen. Stop reacting to outages -- get ahead of them. Book a lighting walk-through with A1 and keep every site bright, safe, and open for business. [phone]

Asset: Dark-to-bright exterior photo, or a tech on a lift servicing a fixture (shot safely)

Day 3 — Instagram Reel + Facebook + LinkedIn

#### Reel: One partner, every site (trust builder)

One lighting partner for all your sites -- interior, exterior, efficiency upgrades, and maintenance that gets ahead of outages. Eastern MA, family-owned. [phone] #facilitiesmanagement #commerciallighting #LED

Asset: REEL 2 footage: contact to camera by the truck + property-type montage + a fixture check; 'Brighter Together' as audio bed. Verify the since-1965 line before using it on screen.

Day 5 — Facebook + Instagram + LinkedIn

#### The 'never dark' promise

The best lighting maintenance is the kind nobody notices -- because nothing ever goes out. That's the job. Interior, exterior, parking lots, signage -- we keep it on so your team can think about literally anything else. [phone]

Asset: Bright, clean building exterior at dusk; looking cared-for

Day 6 — Google Business Profile

#### Free tip — one flicker is rarely just one

Free tip that saves facility managers money: one flickering fixture is rarely just one. It usually means a batch installed at the same time is reaching end-of-life together. A quick walk-through catches the wave before it becomes a dark lot. Call to schedule: [phone]

Asset: Close-up photo of a flickering/dim fixture or a row of lot lights

Day 7 — SMS / Email (own customer list)

#### Review ask — recent satisfied managers

Thanks for trusting A1 Lighting at [site]. If everything looks good, a quick Google review really helps a local company like ours: [review link] -- A1 / A-1 Lighting

Asset: List of 5 recent satisfied facility/property contacts + Google review link

Day 8 — Instagram Reel + Facebook

#### Reel: Before it goes dark (useful)

The cheapest lighting fix is the one you catch on a walk-through, before it's an outage. Get ahead of it. [phone] #facilitymanagement #preventivemaintenance #commerciallighting

Asset: REEL 3 footage: single flicker close-up -> pull back to many fixtures -> walk-through -> bright result; 'Brighter Together' as audio bed

Day 9 — LinkedIn + Facebook

#### Efficiency modernization (no numbers)

Upgrading to high-efficiency LED is one of the most visible ways to modernize a building: brighter, cleaner light, lower energy use, and a smaller carbon footprint. If your lighting still hums and flickers, it's telling your customers the building is dated. Let's talk about what an upgrade would actually look like. [phone]

Asset: Before/after old fluorescent vs. clean LED photo. KEEP QUALITATIVE -- no % or ROI claim.

Day 10 — Email (own list / warm prospects)

#### Introduce the maintenance program

Subject: Keep every site bright -- before the next outage call. Body: most properties only call about lighting after something's already out. A scheduled walk-through across your site(s) catches problems early and gives you one vendor who knows your fixtures. Worth a 15-minute call? Reply or call [phone].

Asset: Customer/prospect email list; send from business email; follow CAN-SPAM/opt-out rules

Day 11 — Facebook + Instagram + LinkedIn

#### Behind the song

Yep -- the lighting company has a song. We had an original brand track written: 'Brighter Together.' Give it a listen. [link] We keep it bright so you never have to think about it. [phone]

Asset: The MP3 / a simple audiogram video with the song + brand text

Day 12 — Google Business Profile

#### Trust — since 1965

Family-owned and keeping Eastern Massachusetts buildings bright since 1965. Schools, medical, retail, offices -- decades of lighting and electrical service you can put on a schedule. [phone]

Asset: Photo of the truck or a serviced property. VERIFY the 1965/family-owned line for this exact company first.

Day 13 — Instagram Reel + Facebook + LinkedIn

#### Reel: The building that's never dark (flagship)

The best lighting is the kind you never think about. We keep your sites bright, safe, and open for business. Book a walk-through. [phone] #facilitymanagement #commerciallighting #propertymanagement

Asset: REEL 1 footage: dark/flicker -> tech servicing safely -> dark-to-bright reveal -> bright property -> end card; 'Brighter Together' as audio bed

Day 14 — Facebook + Instagram + LinkedIn

#### The single-vendor relief

Stop juggling whoever's available. One lighting partner who knows your sites, your fixtures, and your schedule means faster fixes, fewer surprises, and one number to call. That's the whole pitch -- and it's been working since 1965. [phone]

Asset: Tech with the branded van (with permission), or a tidy completed multi-site job

✉️ Client Send Email

    Subject: Put together a media kit for A1 Lighting — have a look

    Hi Greg,

    I had some fun with this and built a complete, ready-to-use media kit for A1 / A-1 Lighting. No catch, nothing to sign — I just wanted to show you what it could look like. It's built around one idea your customers already feel: nobody thinks about a building's lighting until it goes dark, so the real value is keeping it bright before that ever happens. The theme — and a custom song to match — is "Brighter Together."

    What's in it:
    - An original brand track written for the business ("Brighter Together") you can use under videos, on hold, or on your site
    - Ready-to-post social captions and Google Business Profile posts (copy/paste)
    - Three short, phone-shootable video reels with shot lists and what to say
    - Website hero + About copy
    - Email and text templates aimed at facility and property managers
    - A print leave-behind for facilities contacts
    - A simple 30-day rollout plan — about 20 minutes a day, most of it skippable

    Everything's written for B2B — facility managers, property managers, schools, medical, retail — and so you can use it yourself without a marketing person in the loop.

    One important note: I kept it strictly factual and left blanks where I shouldn't guess. A couple of things I specifically did NOT assume and need you to confirm before any of this goes public:
    - The exact company (I want to make sure I've matched the right "A1 / A-1 Lighting")
    - Your role with the business — I didn't print any ownership or title claim anywhere
    - The "family-owned since 1965 / Eastern MA" heritage line
    - Phone, service area, services, and license details

    There's a short checklist at the bottom of the kit covering all of that. I also kept every energy-efficiency mention qualitative — no savings or ROI percentages — since those should only go out with real project numbers. And I didn't post or send any of this anywhere; it's yours to use or ignore.

    Take a look:
    - Media page: [LINK TO HOSTED PAGE]
    - Full kit (everything written out): [LINK TO KIT / ATTACHMENT]
    - The song: [LINK TO MP3]

    If any of it's useful, great. If you want a tweak, just say the word.

    Best,
    Ethan
    [your phone] / [your email]

## Downloads

Kit Markdown Calendar JSON Email TXT Full ZIP