{
  "business": "A1 / A-1 Lighting",
  "company_note": "Confirm exact company before use — documented entity is A-1 Lighting Service Company, family-owned in Eastern Massachusetts since 1965 (Leo Cohen founder / Michael Cohen President per official About page). Greg Klein's role is NOT publicly verified; do not publish any ownership/title claim without confirmation.",
  "location": "Eastern Massachusetts — commercial lighting & electrical service",
  "campaign": "Brighter Together — the building that's never dark",
  "prepared": "2026-06-07",
  "audience_focus": "Facility managers, property managers, schools, medical facilities, retail operators, commercial landlords",
  "notes": "date_offset is days from your start date (0 = day you begin). Replace [phone]/[website] before posting. Run the facts checklist in the kit FIRST (right company, Greg's role, heritage line, services). Keep all efficiency language qualitative — no savings/ROI percentages without measured data. Cadence after day 14: 1 GBP post/week, 1 reel every 1-2 weeks, 1 LinkedIn post/week aimed at facility managers, review ask after every job.",
  "calendar": [
    {
      "date_offset": 0,
      "channel": "Google Business Profile",
      "title": "Now scheduling — commercial lighting service & maintenance",
      "copy": "Now scheduling commercial lighting service & maintenance across Eastern Massachusetts -- interior, exterior, parking lots, signage, and high-efficiency LED upgrades. Get ahead of outages with a maintenance rhythm. Book a walk-through: [phone]",
      "asset_needed": "1 clean photo: a serviced fixture, the branded truck, or a bright exterior"
    },
    {
      "date_offset": 1,
      "channel": "LinkedIn + Facebook + Instagram",
      "title": "The walk-through hook (flagship)",
      "copy": "A burned-out light is never just a light. It's a dark parking lot, a storefront that reads 'closed,' a tenant complaint waiting to happen. Stop reacting to outages -- get ahead of them. Book a lighting walk-through with A1 and keep every site bright, safe, and open for business. [phone]",
      "asset_needed": "Dark-to-bright exterior photo, or a tech on a lift servicing a fixture (shot safely)"
    },
    {
      "date_offset": 3,
      "channel": "Instagram Reel + Facebook + LinkedIn",
      "title": "Reel: One partner, every site (trust builder)",
      "copy": "One lighting partner for all your sites -- interior, exterior, efficiency upgrades, and maintenance that gets ahead of outages. Eastern MA, family-owned. [phone] #facilitiesmanagement #commerciallighting #LED",
      "asset_needed": "REEL 2 footage: contact to camera by the truck + property-type montage + a fixture check; 'Brighter Together' as audio bed. Verify the since-1965 line before using it on screen."
    },
    {
      "date_offset": 5,
      "channel": "Facebook + Instagram + LinkedIn",
      "title": "The 'never dark' promise",
      "copy": "The best lighting maintenance is the kind nobody notices -- because nothing ever goes out. That's the job. Interior, exterior, parking lots, signage -- we keep it on so your team can think about literally anything else. [phone]",
      "asset_needed": "Bright, clean building exterior at dusk; looking cared-for"
    },
    {
      "date_offset": 6,
      "channel": "Google Business Profile",
      "title": "Free tip — one flicker is rarely just one",
      "copy": "Free tip that saves facility managers money: one flickering fixture is rarely just one. It usually means a batch installed at the same time is reaching end-of-life together. A quick walk-through catches the wave before it becomes a dark lot. Call to schedule: [phone]",
      "asset_needed": "Close-up photo of a flickering/dim fixture or a row of lot lights"
    },
    {
      "date_offset": 7,
      "channel": "SMS / Email (own customer list)",
      "title": "Review ask — recent satisfied managers",
      "copy": "Thanks for trusting A1 Lighting at [site]. If everything looks good, a quick Google review really helps a local company like ours: [review link] -- A1 / A-1 Lighting",
      "asset_needed": "List of 5 recent satisfied facility/property contacts + Google review link"
    },
    {
      "date_offset": 8,
      "channel": "Instagram Reel + Facebook",
      "title": "Reel: Before it goes dark (useful)",
      "copy": "The cheapest lighting fix is the one you catch on a walk-through, before it's an outage. Get ahead of it. [phone] #facilitymanagement #preventivemaintenance #commerciallighting",
      "asset_needed": "REEL 3 footage: single flicker close-up -> pull back to many fixtures -> walk-through -> bright result; 'Brighter Together' as audio bed"
    },
    {
      "date_offset": 9,
      "channel": "LinkedIn + Facebook",
      "title": "Efficiency modernization (no numbers)",
      "copy": "Upgrading to high-efficiency LED is one of the most visible ways to modernize a building: brighter, cleaner light, lower energy use, and a smaller carbon footprint. If your lighting still hums and flickers, it's telling your customers the building is dated. Let's talk about what an upgrade would actually look like. [phone]",
      "asset_needed": "Before/after old fluorescent vs. clean LED photo. KEEP QUALITATIVE -- no % or ROI claim."
    },
    {
      "date_offset": 10,
      "channel": "Email (own list / warm prospects)",
      "title": "Introduce the maintenance program",
      "copy": "Subject: Keep every site bright -- before the next outage call. Body: most properties only call about lighting after something's already out. A scheduled walk-through across your site(s) catches problems early and gives you one vendor who knows your fixtures. Worth a 15-minute call? Reply or call [phone].",
      "asset_needed": "Customer/prospect email list; send from business email; follow CAN-SPAM/opt-out rules"
    },
    {
      "date_offset": 11,
      "channel": "Facebook + Instagram + LinkedIn",
      "title": "Behind the song",
      "copy": "Yep -- the lighting company has a song. We had an original brand track written: 'Brighter Together.' Give it a listen. [link] We keep it bright so you never have to think about it. [phone]",
      "asset_needed": "The MP3 / a simple audiogram video with the song + brand text"
    },
    {
      "date_offset": 12,
      "channel": "Google Business Profile",
      "title": "Trust — since 1965",
      "copy": "Family-owned and keeping Eastern Massachusetts buildings bright since 1965. Schools, medical, retail, offices -- decades of lighting and electrical service you can put on a schedule. [phone]",
      "asset_needed": "Photo of the truck or a serviced property. VERIFY the 1965/family-owned line for this exact company first."
    },
    {
      "date_offset": 13,
      "channel": "Instagram Reel + Facebook + LinkedIn",
      "title": "Reel: The building that's never dark (flagship)",
      "copy": "The best lighting is the kind you never think about. We keep your sites bright, safe, and open for business. Book a walk-through. [phone] #facilitymanagement #commerciallighting #propertymanagement",
      "asset_needed": "REEL 1 footage: dark/flicker -> tech servicing safely -> dark-to-bright reveal -> bright property -> end card; 'Brighter Together' as audio bed"
    },
    {
      "date_offset": 14,
      "channel": "Facebook + Instagram + LinkedIn",
      "title": "The single-vendor relief",
      "copy": "Stop juggling whoever's available. One lighting partner who knows your sites, your fixtures, and your schedule means faster fixes, fewer surprises, and one number to call. That's the whole pitch -- and it's been working since 1965. [phone]",
      "asset_needed": "Tech with the branded van (with permission), or a tidy completed multi-site job"
    }
  ]
}