Fox's Lobster House

Lobster & seafood restaurant · York — Brand Sound Guide

The sound

Brand essence: Maritime heritage, fresh-off-the-boat Maine lobster, the most photographed view in Maine, family legacy and honest seacoast tradition.

Sonic identity: Maritime roots-rock with a sea-shanty lift, acoustic and slide guitar, fiddle, foot-stomp rhythm, warm and rugged, polished, radio-ready, proud local small-business anthem.

Tempo
~89 BPM
Master length
120s
Mood
warm · proud · local
Use everywhere
one consistent voice

What's in the package

AssetWhere to use it
Master (full track)Streaming, website, friends & family, the anthem in full.
30s social cutInstagram/Facebook/TikTok posts, pre-roll ads.
15s social cutReels/Stories/Shorts, short ad spots.
6s bumper/stingIntro/outro on videos, podcast bumper, social hook.
3s sonic logoAudio signature — end of every ad, app open, on-hold tag.
60s in-store loop bedPlays in the space on loop; set player to crossfade.
25s ringtone/holdPhone ringtone, on-hold music, voicemail tag.
Instrumental bedUnder voiceover, ads, video — talk over the music.
Instrumental bedUnder voiceover, ads, video, anywhere you talk over the music.
Music videoWebsite hero, social, in-store screen, YouTube. watch

How to deploy (highest ROI first)

  1. In-store loop — play it in the space every day. Repetition builds the association; customers start to feel your brand.
  2. Sonic logo — end every ad/video/voicemail with the same 3s tag. This is the cheapest brand-recall lever you have.
  3. Social cuts (15s/30s) — caption posts with your own song instead of someone else's licensed track.
  4. On-hold / ringtone — every phone touchpoint reinforces the brand.
  5. Full master — website, events, share with friends & family; it's yours.

Do / Don't

✓ Use the SAME sonic logo every time — consistency is the whole point.
✓ Loop the in-store bed at low-moderate volume; let it sit under the room.
✓ Pair social cuts with on-brand visuals (warm, local, proud).

✗ Don't swap in a different song each campaign — you'd reset the brand recall.
✗ Don't blast the in-store bed over conversation; it's a bed, not a concert.
✗ Don't crop the sonic logo mid-phrase — it's tuned to land clean.

Licensing

This sound was made for Fox's Lobster House to own and use across all its marketing, in-store, phone, and social channels. Original, no third-party clearance needed.