{
  "business": "Ramsey Plumbing & Heating",
  "location": "York / York Harbor, Maine — Southern Maine & Seacoast NH",
  "campaign": "The plumber you keep in your contacts",
  "prepared": "2026-06-07",
  "notes": "date_offset is days from your start date (0 = day you begin). Replace [phone] before posting. Run the facts checklist first. Cadence after day 14: 1 GBP post/week, 1 reel every 1-2 weeks, review ask after every job.",
  "calendar": [
    {
      "date_offset": 0,
      "channel": "Google Business Profile",
      "title": "Now booking — spring/summer service",
      "copy": "Now booking service across York, York Harbor & the Seacoast. Leaks, water heaters, drains, remodels, seasonal open-ups. Clear pricing, clean work. Call to get on the schedule: [phone]",
      "asset_needed": "1 clean photo: the truck or a finished repair"
    },
    {
      "date_offset": 1,
      "channel": "Facebook + Instagram",
      "title": "Save the number",
      "copy": "A plumbing problem is never convenient. The fix shouldn't be a second emergency. Save Ramsey Plumbing & Heating now -> clear diagnosis, fair price, clean work, across Southern Maine & Seacoast NH. The plumber you keep in your contacts. [phone]",
      "asset_needed": "Photo of clean finished repair or the truck"
    },
    {
      "date_offset": 3,
      "channel": "Instagram Reel + Facebook",
      "title": "Reel: Meet Chris (trust builder)",
      "copy": "The face behind the truck. When you call Ramsey, you know who's coming. Master Plumber owned, York Harbor, Maine. Save the number: [phone] #MasterPlumber #YorkMaine #localbusiness",
      "asset_needed": "REEL 2 footage: Chris to camera by the truck + one job clip; song as audio bed"
    },
    {
      "date_offset": 5,
      "channel": "Facebook + Instagram",
      "title": "Small leak, big save",
      "copy": "That little drip under the sink? It's cheaper today than after it rots the cabinet. Catch it early. We'll tell you straight whether it's a 20-minute fix or something more. [phone]",
      "asset_needed": "Close-up photo of a fitting / hands tightening a valve"
    },
    {
      "date_offset": 6,
      "channel": "Google Business Profile",
      "title": "Free advice that saves money (leak tip)",
      "copy": "Free advice that saves you money: if a faucet drips even slightly, the cabinet or subfloor underneath is the real cost. Catch it early. Not sure? Call and describe it -- we'll tell you if it can wait. [phone]",
      "asset_needed": "Close-up photo of a drip or fixture"
    },
    {
      "date_offset": 7,
      "channel": "SMS (own customer list)",
      "title": "Review ask — recent happy customers",
      "copy": "Thanks for trusting Ramsey Plumbing! If everything looks good, a quick Google review really helps a local business like ours: [review link] -- Chris",
      "asset_needed": "List of 5 recent satisfied customers + Google review link"
    },
    {
      "date_offset": 8,
      "channel": "Instagram Reel + Facebook",
      "title": "Reel: Small leak, big save (useful)",
      "copy": "The cheapest plumbing repair is the early one. Spot a drip? Ask us before it becomes a project. [phone] #homemaintenance #plumbingtips #SouthernMaine",
      "asset_needed": "REEL 3 footage: drip close-up -> pull back -> the fix; song as audio bed"
    },
    {
      "date_offset": 9,
      "channel": "Facebook + Instagram",
      "title": "Why clean matters",
      "copy": "We bring boot covers and leave the room cleaner than we found it. Sounds small. Ask anyone who's had a plumber track mud across the kitchen -- it isn't. Respect for your home is part of the job.",
      "asset_needed": "Before/after photo of a tidy work area, or boot covers going on"
    },
    {
      "date_offset": 10,
      "channel": "Email (own customer list)",
      "title": "Seasonal re-engagement",
      "copy": "Subject: A 5-minute plumbing check that saves you a 5-figure headache. Body: the cheapest repair is the one you catch early. Anything been on your 'should get that looked at' list? Reply or call [phone] to get on the schedule. -- Chris",
      "asset_needed": "Customer email list; send from business email"
    },
    {
      "date_offset": 11,
      "channel": "Facebook + Instagram",
      "title": "Behind the song",
      "copy": "Yep -- the local plumber has a song. We had an original tune written for the business: 'The Plumber You Keep.' Give it a listen. [link] Small leak today beats a flood next week. [phone]",
      "asset_needed": "The MP3 / a simple audiogram video with the song + brand text"
    },
    {
      "date_offset": 12,
      "channel": "Google Business Profile",
      "title": "Trust — name and a face",
      "copy": "Master Plumber owned & operated. When you call Ramsey, you get a name and a face -- same standards every visit. Serving Southern Maine & Seacoast NH. [phone]",
      "asset_needed": "Photo of Chris or the truck"
    },
    {
      "date_offset": 13,
      "channel": "Instagram Reel + Facebook",
      "title": "Reel: Save the number (flagship)",
      "copy": "Save this before you need it. Clear diagnosis, fair price, clean work -- Southern Maine & Seacoast NH. [phone] #YorkMaine #SeacoastNH #plumber",
      "asset_needed": "REEL 1 footage: pulled from jobs done this week; end card with number; song as audio bed"
    },
    {
      "date_offset": 14,
      "channel": "Facebook + Instagram",
      "title": "Review proof",
      "copy": "Our customers keep using the same four words: responsive, honest, clean, practical. We didn't pick those -- they did. That's the whole reputation, and we work to keep it. [phone]",
      "asset_needed": "Real 5-star review screenshot (with permission) or a text card"
    }
  ]
}