Subject: A ready-to-use media & commercial kit for Wealdstone — "Stone by Stone"

Hi Nick,

Following the work on the club's positioning, I've put together a full owner-ready media and commercial kit for Wealdstone — built around the direction you've set publicly: sustainability first, a better matchday, growing the crowd, more revenue beyond Saturdays, smart recruitment and youth development.

It's written to be used by the commercial team directly, not by an agency. Inside:

- A "Stone by Stone" campaign that ties the season together (it's already true to the Stones, and it turns "we build, not buy" into a strength).
- The original terrace anthem, "Stone By Stone," with a lyrics one-sheet and notes on using it for walk-out, social, and supporter evenings.
- Ready-to-post sponsor and supporter copy, three Reels with shot lists and voiceover, matchday activation ideas, a partner outreach email, website/sponsor-page copy, a print one-sheet, and a 30-day rollout plan.
- Staff and supporter talking points so everyone tells the same story — including guardrails so nothing gets said on your behalf that you haven't said publicly.

Links:
- Media page: [LINK PLACEHOLDER — hosted media pack]
- Full kit (Markdown): [LINK PLACEHOLDER — owner-ready-kit.md]
- 14-day content calendar (JSON): [LINK PLACEHOLDER — social-calendar.json]
- Anthem audio: [LINK PLACEHOLDER — Stone By Stone .mp3]

Two important caveats, deliberately:

1. Nothing has been posted, sent, or spent. This is creative strategy for the club's own sign-off.
2. It assumes no access to club marks, player/staff imagery, matchday footage or interviews. Where those would help, the kit flags it and gives a compliant fallback. Anything needing media access would go through the Head of Media, per the club's policy. There's a short rights-and-facts checklist at the end of the kit — including confirming the spelling of your name and the exact ownership wording — to run before anything goes public.

Happy to walk you or the commercial team through it, and to tailor any part to how Wealdstone wants to sound.

Best,
Ethan

Community roots. Sustainable ambition. Stone by stone.
